The PRI Presidential Comeback in Mexico

A young, handsome, and traditional project-promise candidate is poised to help the PRI, Mexico's former long-standing ruling party, win back the Presidency. Will he succeed? Well, it looks pretty likely when one of the chants regarding this man is:

"Peña Nieto, bombón, te quiero en mi colchón." -- "Peña Nieto, sweetie, I want you in my bed."

In a society where the "guapo macho" still holds some sway, how can anyone compete with that? For better or worse, the PRI is back!